Abou Sow’s butcher shop addresses consumer consciousness and the rise in the demand for halal meat in New York
“Our new butcher shop will offer fresh, inexpensive halal meats and other regional meat products.”
August 2018 — Abou Sow never dreamt that he would one day own his own butcher shop after working for his uncle for over 10 years.
In spring 2018, using his own resources, he gathered over $10,000 using GriffinWorx bootstrapping methodologies attained during the Extreme Build-A-Business Weekend. His idea to start a business in agriculture and invest the highest quality meats came through much experience and discussion with existing butchers.
“We have scouted a popular location on Fulton Street, which is within walking distance of both major train stations, local mosques and family concentrated neighbourhoods. The butcher shops in the city are all on the decline due to their inability to adapt and move with the times. We can guarantee fresh meats sourced locally, an inviting store space, and friendly customer service,” explains Abou.
Halal meat is something that adheres to Islamic law, as defined in the Quran. Failing to find such meat in New York, Abou thought of starting his own halal meat business. He found that there was a growing demand in the state for halal meat.
Abou is one of many entrepreneurs who received assistance from the eBay StartUp Cup Challenge, which advised him from the time he began planning his new enterprise, through to analysis and entering the market space.
“Since the Extreme Build-A-Business Weekend (EBABW), our business model has become a lot more direct and we have begun sales. The two full days at the EBABW really lit a fire under me and made me realize that I could begin sales immediately. I’ll be able to build a large customer base so that when I eventually open my storefront, I can direct customers to my store. Making it a smooth transition,” explains Abou.